Fashion communication is a domain which involves itself with the communication of fashion and lifestyle. This can take various forms such as communication design, branding for a fashion label, public relations, fashion journalism, advertisement, styling or visual merchandising and art direction. Fashion is not only about the design and making of clothing and accessories, it supports an ecosystem of other collaborative areas of working which make the practice of fashion design possible. A field that is relatively new in India and finding its footing, fashion communication in India supports the working of the fashion and lifestyle business. With the current situation imposed by pandemic consumer ,didn't identify and differentiate the product so, fashion communication help to promote the need of consumer to buy there product. Fashion photography forms an integral part of fashion communication . With the conditions imposed by the pandemic, it is continuing to adapt to new ways of working, and has provided it an opportunity to explore new ways of practicing its field .